Columbia has been doing these for a while. It must do pretty well for them, otherwise I don't think we'd be seeing these year after year. Whatever your thoughts, it's more effort than the outdoor industry typically puts into most (slap a logo on it) collabs. Can't say I'd ever actually buy anything, but the kid in me kinda wants to. And those kids ewok jackets... 🥺.
Get the latest gear finds and outdoor stories delivered to your inbox.